BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN MARKETING MANAGEMENT

The foundation of any effective institutional evaluation lies in a clear understanding of the organization’s vision, mission, goals, and objectives (VMGOs).  Every aspect of the institution’s operations should demonstrably contribute to the achievement of its VMGOs.  Therefore, a well-defined vision and mission are essential to guide strategic decision-making and resource allocation.  Ultimately, an institution’s success is measured by its progress towards its stated goals, not by comparison to external benchmarks.

Statement of Vision, Mission, Goals, and Objectives

Dissemination and Acceptability

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